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Bauer Media Audio Sweden partners with Clipsource for content communication

4 December 2023 - Last updated 14 December 2023

Bauer Media Audio has chosen the media communication platform Clipsource to support its content communications in Sweden. The partnership makes it easier for Bauer to publish and share news, images, audio, video and program information with journalists and other stakeholders. The ultimate goal is to increase awareness of Bauer’s broad range of radio and podcast content and to help consumers find their favorite shows.

Stockholm-based Clipsource is a supplier of media technology to leading entertainment companies throughout Europe. The platform is designed to help media companies streamline the distribution of media and metadata to people and platforms, internally and externally. As the competition intensifies, the need to distribute rich information about the programs increases. The more information, audio-related content, videos and images offered, the better publishers can present new programs.

Anna Chrona, Communications Director at Bauer Media, says:

"Clipsource offers the perfect platform for us to distribute news about our products and to be able to share content from our shows and podcasts”.

Märta Rydbeck, Chief Commercial Officer at Clipsource says:

“We’re super excited to be the B2B communication platform for Bauer Media Sweden as they transition into becoming the House of Audio. They have a unique line-up of radio and podcast brands and we look forward to helping even more people discover their content”.

Clipsource’s delivery to Bauer Media includes:

  • A Media Center for next-generation media relations, including full support for audiovisual content, image database, press release creation and distribution, media list management, etc

  • A Digital Screening Room for secure distribution of pre-premiere content.


For further information please contact:

Märta Rydbeck, CCO Clipsource
marta.rydbeck@clipsource.com

Anna Chrona, Communications Director Bauer
anna.chrona@bauermedia.se

Images:
Märta Rydbeck and Anna Chrona

About Clipsource
Clipsource is a platform that dramatically simplifies communication and data distribution for media companies—always with the goal of increasing awareness and consumption of the customers’ content. The services include digital media centers, distribution of linear and on-demand schedules, screening of video and audio, content sharing with partners, and much more. The company was founded in 2010 and has business in 23 countries, with customers such as Warner Bros. Discovery, Disney, Sony, TV4, Viaplay, Storytel, SF and Nordisk Film.

About Bauer Media Audio
Bauer Media Audio Sweden is part of the Bauer Media Audio Group, which is represented in nine European markets with over 150 audio brands. We are the market leader in seven out of nine markets and reach over 61 million listeners every week. We are passionate about audio and our products and services offer high commercial value to advertisers. Bauer Media is home to many distinctive radio and audio brands such as Mix Megapol, Rockklassiker, NRJ, Feel Good Hits, Vinyl, EPA Dunk, Swedish Pop, RadioPlay and PodPlay. In Sweden, we have approximately 150 employees with offices in, among other places, Stockholm, Gothenburg and Malmö.