Company News
Why Clipsource is opening its platform to customers' own AI agents, and what it means for PR in TV and streaming.
If you walked the halls at IBC in Amsterdam this September, you probably noticed that every media technology vendor seemed busy adding AI to its platform. Hardly surprising. But what if customers don't actually want another AI assistant?
Clipsource tackles the overlooked security gap in TV promotional workflows at IBC 2026
Partner Upload gives broadcasters and streaming services a secure, controlled way to receive promotional assets from production companies and other external partners.
Clipsource launches Media Center with MTV in Finland
FOR IMMEDIATE RELEASE Stockholm, 16 April 2026 Stockholm-based Clipsource, the only PR and communications platform truly made for TV and streaming, today announced that it has launched a new Media Center with MTV, the leading commercial TV and streaming platform in Finland. MTV is a cornerstone of the Finnish media landscape, reaching millions of viewers across news, entertainment, sports, and drama. The channel is known for strong local journalism, premium Nordic content, and major international formats, and plays a central role in shaping daily news consumption and popular culture in Finland. The new Media Center from Clipsource will give journalists, partners, and media professionals fast and intuitive access to news and media assets related to MTV’s programming and initiatives. By centralising rich media and contextual information, the platform is designed to: Strengthen media coverage by making MTV’s content easier to find, access, and use for journalists across Finland and internationally Streamline media workflows with automated press material ingestion. Increase editorial efficiency by reducing time spent on asset delivery and coordination MTV and TV4 are both part of Schibsted’s TV Media business area, operating with shared Nordic teams and functions. While TV4 has been a long-standing Clipsource customer, this collaboration is now being extended to include MTV. “With Clipsource, we are enabling a harmonized Nordic way of working across TV4 and MTV. A shared platform allows us to streamline our processes, reduce manual work, and ensure consistent, high-quality communication around our content.”, said Jannike Croona Broman, Head of TV Operations, TV4 & MTV. “For us, it’s important that working with MTV’s programme materials is as smooth as possible for journalists. With Clipsource, most of the content flows are automated, which frees up our time to focus on what really matters – exploring new possibilities to engage the media”, said Maiju Saloranta, PR & Communications Manager, MTV “MTV is a hugely important brand in the Nordic media ecosystem, with a strong legacy and a clear focus on high-quality content,” said Dan Willstrand, CEO of Clipsource.“We’re proud to extend our collaboration within the TV4 family and to support MTV with a modern Media Center that helps journalists and partners access rich, accurate, and timely information effortlessly.” Following a strong start to the year, Clipsource is seeing rapidly growing demand for communications services tailored to streamers and broadcasters. The shift is driven by a clear industry need: to unify workflows and simplify content management and distribution. By bringing press materials, screeners, video, and schedules into one platform, Clipsource enables media companies to serve journalists and partners faster and more effectively. At the same time, tighter budgets and leaner teams are accelerating the need for smarter tools. By integrating with existing systems, Clipsource allows communications teams to do more with less, streamlining operations while increasing reach and impact. MTV’s new Media Center in Finland is now available at https://mtvpressi.fi See images attached: Screenshot of MTV Media Center Dan Willstrand, CEO of Clipsource Jannike Croona Broman, Head of TV Operations, TV4 & MTV Maiju Saloranta, PR & Communications Manager, MTV For more information contact: Dan Willstrand, CEO, Clipsource dan.willstrand@clipsource.com Jannike Croona Broman, Head of TV Operations, TV4 & MTV jannike.croonabroman@tv4.se Maiju Saloranta, PR & Communications Manager, MTV maiju.saloranta@mtv.fi About Clipsource Clipsource is the only PR and communications platform truly made for TV and streaming. It dramatically simplifies communication and data distribution, always with the goal of increasing awareness and consumption of customers’ content. The services include digital Media Centers, Scheduled Distribution, Program Screening, Content Sharing with partners, and much more. Founded in 2010, the company has customers including Warner Bros. Discovery, HBO Max, SkyShowtime, Sony, TV4, Viaplay, Storytel, Piers Morgan, SF, and Nordisk Film. About MTV MTV Oy is Finland’s leading commercial TV company and a home for premium video content, stories and talent. MTV’s media family includes MTV Katsomo streaming service, free-to-air channels MTV3, MTV Sub and MTV Ava, MTV News delivering current affairs across multiple platforms, MTV Sports, and MTV’s pay-TV channels. MTV is part of Schibsted, one of the leading media companies in the Nordics.
Axess Television Chooses Pressroom from Clipsource
Clipsource, a provider of PR solutions for media companies, is launching a digital pressroom for Axess Television, a Swedish TV channel owned by the Axel and Margaret Ax:son Johnson Foundation.
Product Updates
September product updates: Passwordless login, easier content reuse & drag-and-drop uploads
September may be drawing to a close, but there’s still time for another round of product updates. With IBC behind us, we’ve gathered a mix of new features and smaller improvements designed to make everyday work in Clipsource a little smoother. Let’s take a look!
August Product Updates: Centralized Contact cards, public events & smarter search
We're back!✨ It's been a longer stretch than usual since the last Product Update with summer holidays and our code freeze got in the way, but of course we love to keep busy behind the scenes, so there's quite a lot new really cool updates we think will make your days easier!
June Product Updates: NEW features, FRESH updates & more.
This month is all about giving you more control over how your content looks — and a much smoother way to get media into the platform. We're introducing a brand-new Columns component, fully customizable footers for Media Center and Website, fresh layout options for your lists and schedules, and a radically simpler upload experience in Mediabank.
May Product updates: Smarter admin workflows, safer sharing & faster search
This update brings improvements across Screening Room, Mediabank, Program Catalog and Media Center Pages, focused on saving admin time, improving content accuracy, strengthening compliance, and making shared content easier to manage across organizations.
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