Discovery Denmark to streamline metadata and PR with Clipsource
Discovery Networks Denmark has appointed mediatech specialists Clipsource, to provide a comprehensive metadata and press platform for its linear and on demand channels in Denmark.
Discovery Networks Denmark has appointed mediatech specialists Clipsource, to provide a comprehensive metadata and press platform for its linear and on demand channels in Denmark. The new platform allows Discovery Networks Denmark to automatically structure and share metadata and PR content, with higher quality, to a much broader range of recipients.
Discovery Networks Denmark is the company behind Kanal 5, Kanal 4, 6’eren, Canal 9, Eurosport 1 & 2 and Discovery channels such as Discovery Channel, TLC and Animal Planet as well as the streaming services Dplay and Eurosport Player. With a total of 13 TV channels and a commercial share of about 20%, Discovery is the third largest commercial television group in Denmark. Now they will join their sister companies in Sweden and Finland, and implement Clipsource to streamline metadata workflows and leverage their PR.
As for most broadcasters, rich metadata has become increasingly important to Discovery in the last few years. Whereas promotion activities used to be focused around a limited number of top programs, there is now a need to provide rich and relevant information for each individual program asset in a flexible way. This change calls for the highest possible degree of automation.
“We were looking for a provider able to deliver agile and flexible solutions demanded to serve the many new digital media outlets, such as news publishers, EPG’s and TV guides, and Clipsource was able to deliver on all parameters. The automation of internal collection and external sharing of rich metadata allow us to distribute more attractive information about our content, to a larger number of recipients, which is crucial in a changing media landscape. Now we look forward to enriching our metadata, for the benefit of both customers and viewers ”, said Lena Bøgild, Manager PR & Digital, Discovery Networks Denmark.
The delivery to Discovery Networks Denmark includes:
- Collection and merging of data from various internal systems into one coherent metadata structure and sharing process for all Discovery channels and programs,
- A new solution for automated distribution of schedules and marketing metadata to external parties.
- A new “made for TV” Press Room for next generation media relations.
“We are very happy to welcome Discovery Networks Denmark as a customer, and will make sure their teams get super efficient and smooth workflows for their metadata and PR. They will have full access to our platform, to which we constantly introduce new features and functions to serve the fast-changing market for TV and VOD”, said Ola Scholander, Chief Commercial Officer at Clipsource.
Please see screenshot of the new press room attached.
For further information please contact:
Ola Scholander, CCO at Clipsource
ola.scholander@clipsource.com
+46 736 257 629
About Clipsource
Clipsource is a modular SaaS platform, streamlining marketing workflows in the media industry. Sharing press releases, screeners, schedules and metadata has never been easier, or more powerful. Clipsource integrates with customers’ existing systems and comes with a licensing business model. Clipsource was founded in 2010 and has customers such as Discovery Networks, HBO, Disney, Warner Bros., TV4, NENT, SF and Nordisk Film.
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