WEBINAR: Metadata Strategies in Television and Streaming

28 April 2021 - Last updated 12 January 2022

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In this 30 minutes webinar, we discuss metadata strategies for television and streaming companies and showcase how you can amplify your content visibility without increasing cost.

Market and Metadata trends:

How the shift from linear to on-demand affects the metadata strategies for streaming platforms and broadcasters.
Booming content supply and consumers’ struggle to find relevant content.
Internal and external Content Discovery.
Traffic sources for streaming platforms.
Platform branding vs program communication.

Challenges in metadata distribution:

Adaptation beyond language - Legal (e.g. parental guidance), - Technical (e.g. formats) and Cultural (e.g. highlighting different actors in different countries).
Standardised vs partner-specific deliveries.
Scaling metadata deliveries without scaling cost.

Showcase:

Live demonstration of how automated metadata deliveries can increase visibility and help you keep control of how your programs are presented to consumers.

Speakers:

Johan Wiklund, CPO Clipsource

Johan has extensive experience in developing program communication tools for the media industry, working closely with companies such as Discovery Networks, Nent, TV4 and SVT.

Dan Levy, CTO Clipsource

Dan knows everything there is to know about data-driven business development in Television and Streaming. Before joining Clipsource he was Head of Data at TV4.

Contacts

Johan Wiklund

CPO

+46 735 144 240

WEBINAR: Metadata Strategies in Television and Streaming

Contacts

Johan Wiklund

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