Storytel launches new Media Centre from Clipsource
11 December 2019 - Last updated 11 June 2024
The audiobook publisher Storytel launched a new Media Centre for the Swedish market today, provided by media tech experts Clipsource. The new service gives journalists and partners significantly better access to information, samples, previews, images and videos around Storytel's releases. “It will be an integral part of our media strategy”, says Storytel’s Head of Communications.
Stockholm-based Clipsource are suppliers of digital media centres to television, film and book companies, with customers such as Discovery, Warner, Sony and HBO. As marketing and communication become more digital, the need to publish rich media increases. The more audio, video, images and metadata that is offered for each title, the easier it is for consumers to find and understand the content. And with regards to journalists and influencers: providing easy access to pre-premier samples and screeners is necessary for the reviewing process.
Clipsource are experts in automating the collection and distribution of media and metadata. By implementing a Media Centre from Clipsource, communications and marketing departments can reduce time wasted on logistics and focus on activities that really create value.
Dan Panas, Head of Communications at Storytel says:
“Audiobooks make stories accessible to a fast-growing and passionate audience – anywhere and anytime. We hope and believe that the media centre that Clipsource built for Storytel will provide the Swedish editors with the best seat for covering the fast development of streamed storytelling. The media centre will be an integral part of our media strategy in Sweden”
Dan Willstrand, CEO of Clipsource, says:
“The audiobook industry has in many respects become more like the TV industry. They both launch new stories at a high rate, publishers become more and more audiovisual, and everyone is moving towards subscription models. We really look forward to helping Storytel on their continued journey”
Clipsource is used by local and international media companies throughout Europe. This means that the entire industry can take advantage of the economies of scale that arise. Instead of each company investing in its own platforms, they pay a monthly fee to use a market-leading service, under their own brand, that is continuously upgraded to meet new technical and user needs.
The new media centre can be found here: https://press.storytel.com/
For more information contact:
Dan Willstrand, CEO, Clipsource
dan.willstrand@clipsource.com
+46 73 625 7602
Dan Panas, Head of Communications, Storytel
dan.panas@storytel.com
+46 70 186 5290