--- title: 'Clipsource to supply Bonnier Broadcasting with new press service' url: 'https://news.clipsource.com/post/clipsource-to-supply-bonnier-broadcasting-with-new-press-service' author: 'Clipsource | Press Room' published: '2019-01-29T11:28:15+00:00' updated: '2024-06-11T09:21:12+00:00' description: "\_\r\nClipsource has signed a deal with Bonnier Broadcasting on the development and operation of a complete new press room. The new service will be launched in Sweden in the first quarter of 2019." image: 'https://frontend-assets.clipsource.com/5563231ccafbc/cli-56caff5e79f00/2019/01/29/5c502ebf5cfad_thumbnail.png' category: 'Company news' language: en --- # Clipsource to supply Bonnier Broadcasting with new press service ![](https://frontend-assets.clipsource.com/5563231ccafbc/cli-56caff5e79f00/2019/01/29/5c502ebf5cfad_thumbnail.png) **Clipsource has signed a deal with Bonnier Broadcasting on the development and operation of a complete new press room. The new service will be launched in Sweden in the first quarter of 2019.**    The media technology company Clipsource has signed a deal with Bonnier Broadcasting on the development and operation of a complete new press room, with support for press releases, digital screenings, program catalogues, events and metadata, for both linear TV and VOD. The new service will be launched in Sweden in the first quarter of 2019.   Clipsource has since 2010 been the leading place for journalists to watch screeners of TV shows and movies. In recent years, the platform has evolved into a complete solution for press rooms, program catalogues, listings, metadata and other functions for PR and marketing. It is this platform that Bonnier Broadcasting has now chosen to subscribe to.   Metadata has become increasingly important for the TV houses as TV consumption goes on demand. Clipsource automates metadata workflows and simplifies sharing of program information and related media (images, trailers). Information such as title, description, actor, genre, release date, images, trailers etc is crucial when viewers search for content in the VOD services. The more detailed and rich information that is available about each episode of a TV series, the greater the chance that people will find the content and watch it.   **Malin Willers, Head of Communications at Bonnier Broadcasting said:**   “One of the biggest benefits for us is that we will be able to distribute more and richer information about our programs. We look forward to increasing access to information about our content, for the benefit of both customers and users”.   **Ola Scholander, Chief Commercial Officer as Clipsource said:**    “Bonnier Broadcasting has been using Clipsource for screenings for many years, but this agreement means that we upgrade our collaboration to include all our services. We are very proud that one of the largest TV companies in the Nordic countries has commissioned us to operate their platform for press and marketing”   Clipsource is used by a large number of local and international broadcasters across Europe. This means that the entire industry can benefit from the economies of scale that arise. Instead of investing heavily in developing and operating proprietary platforms, TV houses can pay a monthly fee to use a market-leading service that is continually upgraded to meet new technical and user needs. All under their TV channels’ own brands.   Bonnier Broadcasting is one of the largest TV companies in the Nordic region and consists of TV4, C More and the Finnish MTV. TV4 is Sweden's leading TV house. Every week, TV4 reaches almost 70 percent of the Swedish population with its channels and the streaming service TV4 Play. Together, the TV4 channels account for over a third of the TV viewing. C More has been Sweden's fastest growing streaming service for three years, and is one of the country's most popular providers of pay-TV channels.     **For more information contact** Ola Scholander, Chief Commercial Officer, Clipsource +46 736 257 629   **About Clipsource** Clipsource is a modular SaaS platform, streamlining marketing workflows in the media industry. Sharing press releases, screeners, schedules and metadata has never been easier, or more powerful. Clipsource integrates with customers’ existing systems and comes with a licensing business model. Clipsource was founded in 2010 and has customers such as Discovery Networks, HBO, Warner Bros., Disney, Bonnier Broadcasting, NENT, SF and Nordisk Film.